The NOOGIE Story
Technical Excellence. Affordable Luxury.
01 / The Mission
NOOGIE was born on the mats, amidst the sweat and the struggle of finding gear that actually made sense for the female grappler.
Our founder noticed a glaring gap in the market. Whilst high-end technical gear existed, it came at a price that essentially penalised athletes for training consistently. If you roll five days a week, you don't just need one set—you need an entire rotation of technical armour.
02 / The Philosophy
Our mission is to democratise high-performance apparel. We believe that professional-grade gear should be an accessible standard, not a prohibitive luxury.
By refining our manufacturing processes and focusing on essential, desert-inspired aesthetics, we’ve created a line that rivals the world's most expensive brands in technical durability, whilst remaining within reach for the every-day athlete.
Our Technical Promise
"We provide the technical armour required for the elite grind, tailored for the female silhouette, at a price that respects your hustle."